Wellness
Store

This strange study suggests that hunger affects your monetary decisions

Published on:22 March 2021, 09:31am IST
It might sound strange but it is true. When you are hungry your hormones act up and influence you to take impulsive financial decisions to feel good.
ANI
  • 65 Likes
Staying hungry can burn a hole in your pocket. Image courtesy: Shutterstock
Listen to this article

Higher levels of the stomach-derived hormone ghrelin, which stimulates appetite, predict a greater preference for smaller immediate monetary rewards over larger delayed financial rewards, a new study finds.

The study results will be presented at ENDO 2021, the Endocrine Society’s annual meeting.

Crash dieting is not good for your finances, study

This research presents novel evidence in humans that ghrelin, the so-called “hunger hormone,” affects monetary decision making, said co-investigator Franziska Plessow, PhD, assistant professor of medicine at Massachusetts General Hospital and Harvard Medical School, Boston. She said recent research findings in rodents suggested that ghrelin may play a part in impulsive choices and behaviours.

hunger affects your monetary decisions
Stop restricting your diet way too much. Image courtesy: Shutterstock

“Our results indicate that ghrelin might play a broader role than previously acknowledged in human reward-related behaviour and decision making, such as monetary choices,” Plessow said.

“This will hopefully inspire future research into its role in food-independent human perception and behaviour.”

Ghrelin signals the brain for the need to eat and may modulate brain pathways that control reward processing. Levels of ghrelin fluctuate throughout the day, depending on food intake and individual metabolism.

Spending more make you feel rewarded

This study included 84 female participants ages 10 to 22 years: 50 with a low-weight eating disorder, such as anorexia nervosa, and 34 healthy control participants. Plessow’s research team tested blood levels of total ghrelin before and after a standardized meal that was the same for all participants, who had fasted beforehand. After the meal, participants took a test of hypothetical financial decisions, called the delay discounting task. They were asked to make a series of choices to indicate their preference for a smaller immediate monetary reward or a larger delayed amount of money, for instance, USD 20 today or USD 80 in 14 days.

Healthy girls and young women with higher ghrelin levels were more likely to choose the immediate but smaller monetary reward rather than waiting for a larger amount of money, the researchers reported. This preference indicates more impulsive choices, Plessow said.

hunger affects your monetary decisions
Strike that perfect balance to keep yourself healthy while consuming your favourite foods! Image courtesy: Shutterstock

The relationship between ghrelin level and monetary choices was absent in age-matched participants with a low-weight eating disorder. People with this eating disorder are known to have ghrelin resistance, and Plessow said their finding might be another indicator of a disconnect between ghrelin signalling and behaviour in this population.

The study received funding from the National Institutes of Health and a Charles A. King Trust Research Fellowship Award to Plessow. Naila Shiraliyeva, M.D., a research fellow at Massachusetts General Hospital, will present the study findings at the meeting.