What Is Pro-V And How Does It Help Support Hair Health?

Hair faces daily challenges from environmental factors and styling methods. Heat styling, chemical treatments, and environmental factors such as pollution and UV exposure can cause hair damage. This damage may show up as dryness, roughness, and breakage. As people become more aware of these problems, it is important to understand how hair care products work. One of the key advancements in this area is Pro-V, Pantene’s patented technology, which has been continuously refined through scientific research and innovation to help address hair damage at its source.

What causes everyday hair damage?

Knowing the causes of hair damage helps people make better choices about their hair care routines and the products they buy. Every day, hair can be damaged by many different factors.

It includes the following:

1. Heat styling: Frequent use of styling tools such as blow-dryers, straighteners, and curling tools can contribute to hair damage over time.
2. Chemical treatments: Colouring and other chemical processes can contribute to damage within the hair fibre.
3. Environmental factors: UV rays from the sun can cause oxidative stress and damage hair bonds
4. Mechanical stress: Everyday activities like brushing your hair, tying it up, or towel drying can lead to breakage over time.

What is Pro-V, and why is it important to Pantene’s haircare science?

Pro-V is Pantene’s patented technology built around Pro-Vitamin B5, also known as Panthenol. Discovered in Switzerland in 1945, Panthenol was initially studied for its skin-healing properties before scientists discovered its potential to promote hair growth and strength. More than 80 years later, Pro-Vitamin B5 remains at the heart of Pantene’s formulations, with the Pro-V blend continuously refined through scientific research and innovation. According to Pantene, Pro-V is designed to help address damage at the source, inside the hair strand, while supporting stronger, healthier-looking hair.

How does Pro-V support hair health and repair?

Pro-V takes a varied approach to hair care.

1. Repairing damage at the source: Pantene has refined the Pro-V blend to go inside the hair structure and help repair damage at its source, supporting stronger, healthier-looking hair.
2. Advanced bond repair research: Pantene has developed a bond repair technology through research. This technology is designed to help repair three essential bonds within the hair fibre-hydrogen, ionic, and hydrophobic bonds- while helping protect the critical disulfide bonds. The goal is to help address damage at the core of the hair strand and support stronger, healthier-looking hair.
3. Moisturising, reparative, and protective properties: Pro-Vitamin B5 is known for its moisturising properties. Its hygroscopic nature helps draw water into the hair fibre, helping prevent dryness and brittleness. It also forms a protective film on the hair surface, helping shield hair against environmental stressors such as UV exposure and pollution.

How to support hair damage repair with Pantene’s Bond Repair Conditioner

For those looking to address hair damage caused by colouring, heat styling and other everyday stressors, switching to products designed for damage repair, such as Pantene’s Bond Repair Conditioner, can be an important part of a haircare routine focused on maintaining stronger, healthier-looking hair. Pantene’s Bond Repair Conditioner works as a targeted treatment developed to repair up to three years of hair damage*, letting you do more with your hair, unrestricted, while maintaining long-term hair health.

Designed to work at a molecular level, the Bond Repair Conditioner replenishes lost lipids in the hair cell membrane complex, which act as a glue to hold the hair structure together, helping rebuild broken hair bonds at a molecular level**.

Powered by Pantene’s proprietary Melting Pro-V Formula, the conditioner contains 5,000 Pro-Vitamin B5 pearls that melt instantly upon application, infusing millions of nutrient molecules to leave hair smoother, nourished and stronger.
Developed through over seven years of research and backed by three patents, the Pantene Bond Repair Conditioner has been tested on hair subjected to prolonged damage over three years, including repeated excessive blow-dries, heat styling, colouring, UV exposure, frequent washing with only shampoo, and mechanical stress from combing and brushing.

For best results, use it as part of the complete Pantene Miracle Rescue system.

(Note to the Reader: This article has been curated by HT Affiliate. The information provided is intended solely for informational purposes and does not constitute medical advice or endorsement. Please consult a registered medical practitioner for personalised medical advice or before making any decisions regarding your health conditions or treatment options.)

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Disclaimers:

*Damage refers to heat, styling, and coloring damage

**With System use vs P&G non-conditioning Shampoo

For best results use daily with Pantene shampoo